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About the Rose Bowl Legacy Foundation, Tax ID #01-0972999

Formed in 2010, the Rose Bowl Legacy Foundation is a 501(c)3, tax-exempt organization whose primary goal is to financially ensure the protection, preservation, and enhancement of the future of the Stadium as a National Historic Landmark. The Foundation has established funding for key capital improvement initiatives, educational programming and heritage protection due to the generosity of supporters from around the world who are invested in its premier future. 

Why Legacy? Your Gifts Provide Transformational Results at a National Historic Landmark

Since its establishment in 2010, the Rose Bowl Legacy Foundation has created a culture of giving that has impacted transformational improvements in and around the venue, as well as key educational and heritage projects, to benefit current and future visitors.  Each improvement project has its own unique impact, providing the necessary philanthropic support to create projects with impact while also supporting the protection, preservation, and enhancement of America's Stadium.    

The centennial campaign, which launched in 2017, renews the Foundation's focus on celebrating the Stadium's heritage to continue funding key projects at the National Historic Landmark.

Examples of completed improvements that have been funded by philanthropic gifts by Legacy donors include: the Terry Donahue Pavilion, the Court of Champions, the Rose Plaza, the 1922 Locker Room, the Keith Jackson Broadcast Center, Historic Statues (Jackie Robinson and Keith Jackson), and more.



The Key Pillars of the Rose Bowl Legacy Foundation

  • Strenghten Community through Education

  • Enhance the Future

  • Build on an Authentic Tradition

  • Continue to Carry the Responsibility

The Foundation’s four pillars were born out of respect for those that have made the Central Arroyo a special, unique place for all types of visitors, regardless of demographic background, educational, or economic backgrounds. It is the responsibility of the Foundation to continue growing the strength of this legacy through creating symbiotic, expansive options to best grow and supplement current activity at the venue and in the Central Arroyo.



Rose Bowl Legacy Foundation’s Mission

The mission of the Rose Bowl Legacy Foundation is to preserve, protect and enhance the Rose Bowl Stadium's future within the Arroyo Seco by providing private funding in support of improvements within the venue and its surrounding areas through educational, community, and capital improvement initiatives



Rose Bowl Legacy’s Vision

Honoring a historic past, while building a premier future