Capital Improvements: Protecting, Preserving and Enhancing the Future


As a National Historic Landmark, providing visitors and fans with premier facilities and resources to mold a lasting, emotional connection at Rose Bowl Stadium and within the Central Arroyo is of the utmost importance. It is the core of Legacy’s mission and is the principle of which the non-profit organization was founded on in 2010.


The core of the Legacy Foundation’s efforts is rooted in ensuring physical, positive change at the venue through private, philanthropic support. The Foundation is the sole capital funding source of the protection, preservation and enhancement of the National Historic Landmark known as America’s Stadium.

As a National Historic Landmark, the host to five Super Bowls, two Olympiads (with another coming in 2028), two World Cup Finals and many more historic moments, the near-century young venue needs updates within several areas of its operational infrastructure to best support the event-day experience and its future.

The landscape of sports and entertainment in the Los Angeles region continues to change and is more competitive than ever before, so the generation of private, philanthropic funding to support the Stadium’s future is essential to continuing to position the venue’s vibrant future - which includes a potential return of the World Cup in 2026 and its third Olympics in 2028.

While amplifying the many areas that vibrantly keep the venue and the City of Pasadena as one of the first-class sports and entertainment destinations for all demographics, the continued improvement of all areas deserves consideration to maintain the status and national credibility of all areas.

For more information and interested in donating today please contact

“You know, this is my very first time playing the Rose Bowl. It’s actually my first time ever being at the Rose Bowl, and I get it; I get the allure.”
~Taylor Swift, during her 2018 concert


Are you ready to INSPIRE?