A Centennial Campaign for the Rose Bowl Stadium
INSPIRE is a historic, inspirational $40 million capital campaign that will culminate by the Rose Bowl Stadium's Centennial birthday in 2022.
The campaign will directly reflect the mission of the Rose Bowl Legacy Foundation to preserve, protect and enhance the Rose Bowl Stadium, through capital improvement projects, the creation of a Rose Bowl Museum Experience, and the development of inspirational and educational programs to serve youth and the community.
Through the venue's inspirational impact as a National Historic Landmark, the campaign represents the emotional memories of our patrons and the community from the past near-century.
The synergies between the millions of patrons, the Tournament of Roses, UCLA, the City of Pasadena, and the community have fueled the effort to remain one of the most unique and memorable experiences anywhere in the world for sports and entertainment.
The Rose Bowl Stadium has been a welcome mat like no other since its gates opened on October 28, 1922. It has inspired memories for millions. Those memories, along with the millions in the venue's future, are counting on the actions we take right now.