2014 BCS
 
 

Staff

Darryl Dunn, General Manager/CEO, Rose Bowl Operating Company

1

Darryl Dunn is serving as CEO/General Manager for the Rose Bowl Operating Company in Pasadena, California. He has held this position since 1999.

He is responsible for managing all aspects of the facility, including; contract negotiations with prospective events, ongoing relationships with existing tenants; Tournament of Roses and UCLA all financial, marketing, operational needs for the stadium, and long term strategic planning, as well as community relations.

In addition, he also serves as the primary representative of the City of Pasadena to American Golf Corporation related to the operation of Brookside Golf Course, a 36-hole public golf course in Pasadena that is considered one of the most successful municipal golf courses in the United States.

His accomplishments including leading the Rose Bowl Operating Company in securing the largest capital improvement project in the stadium’s history that will provide the stadium with significant long term capital improvements, and securing 30 year contracts with UCLA, and Tournament of Roses, as well as 15-year agreements with IMG and Legends. He has booked and overseen such events as: three BCS National Championship Games, 12 UCLA seasons, and has hosted such events as: Finals of 1999 Women’s World Cup Final (largest attended women’s athletic event in the world), U2 at the Rose Bowl (largest attended concert for a single band in United States history), international soccer, including matches involving Barcelona, Real Madrid, Chelsea, and the national teams of Mexico, United States, and Brazil.

He also has spearheaded the creation of two non-profit organizations, Rose Bowl Legacy, and First Tee of Pasadena, which have provided support to both the Rose Bowl and Brookside Golf Course.

A native of Connecticut, Mr. Dunn resides in Santa Clarita and is married and has two children.

Dedan Brozino, Chief Development Officer, Legacy Foundation

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Dedan Brozino is the Executive Director of the Rose Bowl Legacy Foundation, bringing over a decade of sports administration experience with a heavy background in fundraising, resource acquisition, sales, and marketing to the position. Mr. Brozino is primarily responsible for developing a strategic long-range fundraising plan for the stadium and the surrounding Central Arroyo through increasing philanthropic resources and financial support through the Legacy Foundation.

Prior to coming to Pasadena, Mr. Brozino served on the Senior Administrative Staff at Long Beach State as the Senior Associate Athletics Director for External Relations, with oversight of all revenue-based activity. During his time on the coast, he managed record volumes of revenue production. His involvement in fundraising included short- and long-term major gift solicitations, stewardship and planning for more than $27 million in capital projects. Brozino also provided direct oversight of the operational and budget components for the Marketing (19 NCAA Division I sports programs), Sponsorships (Learfield Sports Properties), Ticket Sales, and Media Relations departments.

During his tenure at the Beach, LBSU’s fund development and marketing initiatives were nationally-recognized on 13 different occasions, winning major awards from the National Association of Collegiate Marketing Administrators (NACMA) for grassroots resource initiatives.

In addition to his fundraising and revenue directives, he also continued to develop and maintain the external communications strategy to elevate visibility and exposure for the Beach brand, which became nationally-recognized during his tenure.

Brozino also volunteers time with several community and professional organizations, including the Orange County Youth Sports Foundation (board member), First Tee of Greater Pasadena (board member), NAADD and NACMA. He is also an adjunct sport management instructor at USF and CSULB, while serving as an Advisory Committee member for the Long Beach program.

A graduate of DeSales University in Center Valley, PA where he was born and raised, he earned a bachelor’s degree in Sport Administration and was a member of the school’s only College World Series team. He earned his master’s degree from Long Beach State University.

A native of Pennsylvania, Brozino resides in Santa Clarita with his wife and two children.

Dani Perry, Manager, Individual Giving & Stewardship, Legacy Foundation

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Dani Perry is the Programs Coordinator at the Rose Bowl Legacy Foundation and is primarily responsible for planning, coordinating and implementing all programs for the Foundation. Since joining Legacy in 2015, Perry has seen increasing responsibilities, including the Rose Bowl Brick Campaign, annual fund appeals, Rose Buds Kids Club, community outreach programs and special events to promote the Foundation’s mission. Perry is also in charge of all donation fulfillment and is a key factor in donor stewardship.

Prior to joining the Rose Bowl family, Ms. Perry was a key influencer during a successful career at Pricewaterhousecoopers (PwC) for several years, in the Columbus, OH office before later transferring to Los Angeles. While at PwC, Dani was a Tax Senior Associate, specializing in private company services and high wealth individuals.

Perry holds a bachelor’s degree in accounting from Ohio University and a master's degree in Sport Management from Long Beach State Unviersity.

A native of Ohio, Perry resides in Los Angeles.

Lauren Hall, Stewardship and Development, Legacy Foundation

Lauren Hall is currently serving as the Stewardship and Development lead for varoius aspects of the Legacy Foundation. She has ten years of experience in marketing, fundraising and public relations with sports entertainment organizations and top tier companies.

Before joining the Foundation, Hall was appointed as a consultant for Marketing and Public Relations for the Rose Bowl Operating Company (RBOC) in 2011. As the chief of staff and executive assistant to the CEO and General Manager of the Rose Bowl playing a central role in the conceptualization, planning and implementation of the largest renovation project in the venue's history. In this role, Hall was also responsible for leading the communications and marketing strategies for the Rose Bowl Stadium. Her responsibilities included ensuring brand integrity, advertising, sponsorship development and relationships, website creative and the solicitation of special events.

Prior to her start at America's Stadium, Hall worked for AEG as a project manager for the in-house ad agency, creative department, managing both traditional and new media projects, clients and vendors. During her time at AEG and even after, Hall has also worked as a production manager on the Amgen Tour of California for four years and the USA Pro Cycling Challenge in Colorado. As a production manager she oversaw the day-to-day operations, scheduling of interviews, all facets of media from pre-production to final delivery including live web feed of the race, and budgeting.

She began her career in New York City with Winston West, Ltd. where she worked as an associate in-house producer for a photography agency that represented 14 photographers bi-coastally.

Hall graduated from Syracuse University and holds a bachelor’s degree in communications and photography.

A native of Massachusetts, Hall resides in Yorba Linda with her husband and two sons.

Kloey Glass, Development Intern, Legacy Foundation

Kloey Glass is the Development Coordinator, Inter at the Rose Bowl Legacy Foundation. Glass joined Legacy in September of 2017.

Prior to joining the Legacy family, Ms. Glass worked as the Permitting and Operations Intern for Renegade Race Series and Event Management Intern for the San Diego Bowl Games Association. Glass has also volunteered her time with UCLA Football, the Farmers Insurance Open, West Coast Conference basketball, and Big West Conference basketball.

Ms. Glass holds a bachelor’s degree in psychology and a minor in biology from California State University, Sacramento. Glass was a member and captain of the school’s Division 1 Rowing team. Kloey is obtaining her master's degree in Sport Management from the University of San Francisco, she will graduate May of 2018.

A native of California, Glass resides in Anaheim.